The Forsytes

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Led end-to-end creative for a multi-phase social campaign, building anticipation from teaser through to launch across Instagram, TikTok and Facebook.

The Brief

• Build anticipation and engagement for a new premium drama, driving views, shares and audience conversation across a multi-week rollout.

Approach

• Developed a 4-phase campaign (Tease → Interest Build → Talent & BTS → TX), guiding audiences through a structured content journey across platforms.

Execution

• Produced 20+ platform-native assets including teasers, EPKs, BTS and character-led content. Directed talent, edited social-first videos and ensured creative consistency across the campaign.

Impact

• Strong engagement across weekly TX, driving views, saves, shares and audience conversation.